TL;DR: After one day with Muse, I connected Gmail and Google Calendar, got a heads-up about a placeholder agenda, and moved a Saturday meeting from 12:30–5:30pm to a tighter 10am–12pm. It’s promising for one real task, but I’m still evaluating whether it holds up across repeated work

Muse AI Agent: My First Look as a Small Business Owner

Meta’s Muse AI agent caught my attention because I’m always looking for tools that can make running a small business a little easier.

As CEO of Everyday Web, I spend a lot of time thinking about how technology can help small business owners save time, stay organized, and get more done. That includes testing tools in our own business before deciding where they might fit into someone else’s.

I’m only a day into using Muse, so this is an early look at my experience. But after connecting my Gmail and Google Calendar, I’ve already found a practical reason to keep exploring it.

It flagged that an upcoming meeting had no agenda. When I asked it to change the meeting’s date and time, it was able to make that change for me.

That’s a small example, but small tasks add up when you’re running a business.

What is the Muse AI agent?

I’m approaching Muse as an AI assistant that can work with connected accounts to help with everyday tasks. In my initial setup, those accounts were Gmail and Google Calendar.

The distinction that interests me is the ability to move from a conversation to an action. Instead of only giving me suggestions about managing my schedule, it was able to help change an actual calendar event.

That doesn’t mean I’ve tested every feature or know how it will handle every situation. For now, I’m evaluating it through a straightforward question: Does it make a real task easier?

For small business owners, that’s a useful place to start with any new AI tool. You don’t need another app simply because it’s new. You need something that helps with the work already on your plate.

What can Muse do?

So far, my experience has centered on meeting preparation and calendar management.

High-Level

• It acts, not just chats. Muse has its own computer and a real browser, so it can check live sources, fill forms, book, compare, and shop, with your approval for sending, spending, or notifying guests.
• It works while you’re away. Scheduled checks, reminders, and proactive heads-ups like the calendar conflicts above plus goals, ideas, and a feed that carry forward over time.
• It builds things you keep. Documents, spreadsheets, presentations, web pages and apps, not just chat answers.
• It connects beyond Gmail and Calendar. Drive and Docs, Instagram, Spotify, Shopify, Stripe, Meta Ads, and others, depending on what’s connected and what permissions you’ve granted. Each connection is separate – your EA’s Muse, for example, wouldn’t inherit yours.
• It can run multi-step jobs. Research, draft content, check the calendar, and prep follow-ups in one thread, rather than you stitching tools together.

Flag missing meeting details

After I connected my accounts, Muse pointed out that a meeting scheduled for the following day didn’t have an agenda.

Anyone who runs a business knows how easy it is to put something on the calendar and move on. Then the meeting arrives and you’re trying to remember what you needed to cover.

An agenda doesn’t need to be complicated. Even a few bullets explaining the purpose, questions, and desired outcome can help make that time more productive.

Make a calendar change

I also asked Muse to move the meeting to a different date and time, and it was able to make the change.

That was the most interesting part of my first day. It helped me handle a task within the tool I already use to manage my schedule.

When testing a feature like this, check the final event details yourself, including the time zone, attendees, and any notifications. My successful change is an encouraging first test, rather than proof that every scheduling scenario will work the same way.

Work with connected accounts

I connected Gmail and Google Calendar, but I’m still exploring what else I can use with Muse.

Connecting Gmail is something I’ve done. Saving time on a particular email workflow is something I still need to test. I want to keep that distinction clear as I evaluate it.

Before building a workflow around a connection, check what the current app actually supports and what permissions it requests.

How can small businesses use the Muse AI agent?

The most useful applications will depend on your business and the connections available in your account. Here are the areas I’m interested in exploring.

Meeting preparation and follow-through

If you meet regularly with clients, vendors, or partners, meeting preparation is a practical starting point.

My first test surfaced a missing agenda. Next, I want to see whether Muse can help with other parts of the preparation process, such as organizing relevant information and identifying what needs to be discussed.

Those are tests on my list, rather than features I’ve fully evaluated.

For an owner, even consistently catching missing meeting details could be useful. It gives you an opportunity to prepare before everyone joins the call.

Content ideas for Instagram

Instagram is another area I’m interested in exploring with Muse.

Small business owners often struggle with what to post next. Useful content usually starts with real customer questions, the work you’re doing, and the problems your business solves.

For Everyday Web, that might mean turning a question about website costs into a short video, or sharing what a business owner should gather before starting a website project.

If Muse’s Instagram connection can access the relevant content in your account, a useful test would be asking it to suggest ideas based on what you’ve already shared. I haven’t evaluated that workflow yet.

Understanding which content works

I’m also interested in whether Muse can help make sense of past Instagram performance.

Before relying on that analysis, I’d want to know what it can actually access. Reading captions is different from accessing reach, saves, shares, profile visits, or other account insights.

If the necessary data is available, I’d want to ask questions such as:

• Which topics consistently generate useful engagement?
• Which posts get saved or shared?
• Which content leads people to ask about our services?
• What should we test again with a different example or format?

The goal is to learn what resonates with potential customers. A post with fewer views but several relevant inquiries can be more valuable to our business than a broadly popular post that generates no interest in our services.

Supporting an executive assistant

Another area I’m exploring is how Muse could support our Executive Assistant, Sheila.

I’m encouraging her to download it and identify where it could make her existing work easier. She knows the recurring tasks and administrative friction in her day, so her experience will matter as much as mine.

We can start with one task, test the result, and decide whether it saves time without creating extra checking or cleanup.

How I’m using Muse at Everyday Web today

At this stage, I’m keeping my approach simple. My Muse (my Muse’s name is Sunny)

I’ve connected Gmail and Google Calendar. I’ve used Muse to spot an agenda gap and change a meeting’s date and time. Now I’m exploring additional connections and asking Sheila to identify useful applications in her own workflow.

I’m not ready to claim that it has transformed our operations after one day. What I can say is that it has already helped with a real task and given me a reason to keep testing.

My next step is to see whether that usefulness holds up across repeated tasks. Does it make the correct change? Does it understand what I’m asking? Do I spend less time overall once I include reviewing its work?

Those answers will determine whether the Muse AI agent becomes a regular part of how we work.

Start with one useful task

If you’re exploring Muse or another AI assistant for your small business, start with a task you already understand.

Test it on something manageable. Review the result. Pay attention to permissions when connecting business accounts, and use appropriate individual access when involving your team.

You don’t need to automate your entire business on day one. Finding one recurring task that becomes easier is a useful first step.

At Everyday Web, we’re continuing to explore tools that help small businesses spend less time figuring out technology and more time running their businesses. I’ll share more as I put Muse through its paces.