With a Checklist for eCommerce Website launching an online store becomes a simple checklist instead of being overwhelming. Without a clear checklist for ecommerce website setup, many small businesses go live with missing pages, broken links, or worse, no traffic.

This guide will walk you through every step you need to take before, during, and after launch. Whether you’re building on Wix, Shopify, Squarespace, or WooCommerce, this checklist for ecommerce website success will save you time, money, and headaches.

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✅ Phase 1: Pre-Launch Checklist for eCommerce Website

Before your site goes live, double-check these foundational steps:

Domain & Hosting

• Purchase and connect your domain (use tools like Google Domains or Namecheap)
• Secure reliable hosting (or ensure it’s included with your platform like Shopify or Squarespace)

Platform Setup

• Choose your ecommerce platform (Wix, Squarespace, Shopify, or WooCommerce)
• Install a theme or template that fits your brand and product layout

Site Structure

• Homepage with clear call-to-action
• Product category pages
• Individual product pages with photos, pricing, descriptions, and inventory
• About, FAQ, Contact, Shipping/Returns, and Privacy Policy pages

Checkout & Payments

• Configure payment gateways (Stripe, PayPal, Apple Pay, etc.)
• Set up tax rates and shipping zones
• Ensure cart and checkout flow works on desktop and mobile

Branding Essentials

• Upload your logo in multiple sizes
• Set global fonts and colors
• Use consistent imagery for all products

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✅ Phase 2: Launch-Ready SEO and Marketing Setup

Having a beautiful site isn’t enough. Make sure it’s optimized and trackable from Day 1.

SEO Setup

• Page titles and meta descriptions for all key pages
• Image alt tags and compressed file sizes
• Submit sitemap to Google Search Console
• Create schema markup for products and reviews (Shopify and WooCommerce apps can help)

Analytics & Integrations

• Install Google Analytics
• Connect to Google Search Console
• Set up Facebook Pixel (if using Facebook/Instagram ads)
• Connect email tools (Klaviyo, Mailchimp, Shopify Email)

Legal & Compliance

• Cookie consent banner (especially for GDPR compliance)
• Privacy policy and terms of service
• Mobile performance optimization for Core Web Vitals

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✅ Phase 3: Checklist for eCommerce website Post-Launch

Once your site is live, it’s time to market, monitor, and optimize.

Launch Activities

• Email your list with a launch promo
• Share on all social platforms
• Notify partners, vendors, and existing customers
• Join local directories and business listings

Post-Launch Testing

• Place a test order (desktop and mobile)
• Test abandoned cart emails
• Ensure transactional emails (order confirmation, shipping updates) are firing

Marketing Musts

• Turn on Google Shopping feed (Shopify/WooCommerce plugin)
• Set up social proof tools (Yotpo, Judge.me, Loox, etc.)
• Create product-based content for social, email, and blog
• Begin collecting customer reviews

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