Shopify Pricing
Shopify pricing is transparent but understanding which plan works best for your business depends on what stage you’re at
Shopify Pricing at a Glance
Shopify’s pricing depends on what stage you’re at as a business. Here are their core pricing tiers.
Core Plans
Shopify pricing ranges from $5/mo. (more on that below) and $2,000/mo. The current core pricing is shown here.
Shopify Advanced Plan
$39/month
Shopify Advanced Plan
$399/month
Shopify Plus (Enterprise)
$2,000/mo
Shopify Starter Plan
$5/mo
Best for:
Individuals selling through social media, DMs, or link-in-bio tools who do not need a real website.
This plan is often marketed as a cheap way to “start,” but it’s important to understand what it actually is and what it isn’t.
What you get
Ability to accept payments through Shopify
Product links you can share on Instagram, TikTok, WhatsApp, or text
Basic order management
Access to Shopify’s checkout and payment processing
That’s it.
There is no full storefront, no traditional website, and no real customization.
What you don’t get (this is the catch)
❌ No real website or homepage
❌ No blog or SEO capabilities
❌ No ability to build long-term organic traffic
❌ Very limited branding and customization
❌ No real customer discovery through Google
You’re essentially paying for checkout links, not a business website.
Hidden costs most people don’t consider
Even though the monthly price is low, the limitations often create other costs:
You’ll likely still need:
a separate website
link-in-bio tools
email marketing tools
Upgrading later means:
rebuilding your store anyway
rethinking your entire setup
Zero SEO means no organic traffic growth, which pushes you toward ads faster
The Starter plan saves money short-term, but often slows growth.
Everyday Web’s take
The Shopify Starter plan is fine if:
you’re testing a product idea casually
selling exclusively through social or DMs
don’t care about Google traffic or credibility yet
For most small businesses, it’s not a great long-term move.
If you want:
a real website
search visibility
trust with customers
something you won’t need to rebuild in 3–6 months
You’re better off starting with Basic Shopify and doing it right once.
👉 Starter is a shortcut — and shortcuts usually cost more later.
Shopify Basic Plan: $39/mo
(Most Small Businesses Start Here)
Best for:
Local businesses, online stores, and first-time founders who want a real storefront.
What you get:
Full Shopify website
Online store + checkout
Basic reports
Access to apps and themes
Hidden costs to know about:
Paid apps ($10–$50/month adds up fast)
Paid themes (one-time cost)
Payment processing fees
Everyday Web take:
For most small businesses, this is the right plan. It gives you everything you need without paying for features you won’t use yet.
👉 This is the plan we recommend for most Everyday Web Shopify builds.
Shopify Advanced Plan
$399/mo
Best for:
High-volume stores doing significant monthly revenue or needing advanced reporting.
What you get
Lower transaction fees
Advanced reports
Better shipping tools
What most small businesses miss:
If you’re not selling at scale, this plan will not pay for itself.
Everyday Web’s take
Advanced Shopify only makes sense once your store is already growing fast. Buying this too early is one of the most common ways small businesses overpay.
👉 Don’t upgrade just because Shopify suggests it.
Shopify Plus (Enterprise)
$2,000/month
Best for:
Mid-market and enterprise brands doing high volume, operating across multiple regions, or running complex operations.
What you get
Enterprise-level Shopify infrastructure
Advanced automation (Shopify Flow)
Higher API limits and performance
Custom checkout experiences
Dedicated account support from Shopify
Better tools for international selling and B2B use cases
This plan is designed for teams, not solo founders.
Hidden costs most people don’t expect
This is where Shopify Plus gets expensive fast:
Developer costs for custom checkout and integrations
Agency retainers for ongoing optimization
Advanced app stacks (often hundreds per month)
Operational overhead to actually use the features you’re paying for
The $2,000/month is just the starting line, not the finish.
What you get
Enterprise-level Shopify infrastructure
Advanced automation (Shopify Flow)
Higher API limits and performance
Custom checkout experiences
Dedicated account support from Shopify
Better tools for international selling and B2B use cases
This plan is designed for teams, not solo founders.
Everyday Web take
Shopify Plus is powerful, but it’s overkill for 95% of small businesses.
If you’re still:
validating your product
under six figures in monthly revenue
running lean without a full team
…you will not get your money’s worth.
Most businesses should focus on:
getting traction on Basic Shopify
optimizing conversions
controlling app and support costs
You can always upgrade later when the math actually makes sense.
👉 If you’re unsure whether Shopify Plus is necessary, it almost certainly isn’t yet.
Get Shopify set up correctly
Knowing what to choose and what to skip matters.
We help small businesses set up Shopify the right way from day one, so you don’t overpay for plans, apps, or features you don’t actually need.
Choose the right Shopify plan
Avoid unnecessary apps and monthly fees
Launch with payments, taxes, and shipping set up correctly
👉 Get Shopify set up correctly
We're Shopify Partners
As certified Shopify Partners, Everyday Web helps small businesses pick the right Shopify pricing plan, set up their store correctly, and launch without overpaying.
Choose a Plan
Most small businesses don’t need Shopify’s highest-tier plans. We help you understand Shopify pricing, compare plans, and choose the option that actually fits your business today—not what Shopify tries to upsell you into.
Choose a Shopify theme
Pick a clean, conversion-friendly Shopify theme. We’ll help you avoid expensive themes and unnecessary add-ons that increase your monthly Shopify costs over time.
Simple Onboarding
We walk you through payments, taxes, shipping, and core settings so your store works properly from day one without paying for apps you don’t need.
Develop + Launch
We add your branding, products, and integrations, then launch your store fully tested. No broken checkouts, no missing settings, no surprises after you go live.
LAUNCH an affordable shopify store
Why Choose Us
Affordable Shopify Builds
We help small businesses control Shopify pricing and ongoing costs, so you don’t end up paying hundreds per month for apps, themes, and features you don’t actually use.
Ongoing Support
Shopify isn’t “set it and forget it.” We provide ongoing support, updates, and guidance as your business grows—so your plan and setup scale with you.
Small-Business Shopify Stores
We specialize in Shopify stores for small businesses—not enterprise brands. That means simpler setups, faster launches, and Shopify pricing that actually makes sense at your stage.
Resources and Education
We don’t just build stores. We educate you on Shopify pricing, tools, and best practices so you can make smarter decisions long after launch.
Client Testimonials
Get a Shopify Store for your small business
Use our free Shopify eCommerce Quiz to figure out which Shopify plan is best for you
Frequently Asked Questions for Shopify Pricing
Shopify Pricing FAQ
How much does Shopify really cost per month?
Shopify’s monthly plan price is only part of the cost. Your real monthly total can include the plan fee, payment processing, paid apps, and optional themes or developer help.
Which Shopify plan is best for small businesses?
For most small businesses, Basic Shopify is the best starting point because it includes a full online store and checkout without the higher cost of Advanced plans.
Are Shopify apps included in the price?
Shopify Starter can be worth it if you’re only selling through social media or direct links. If you want a real website, SEO traffic, and long-term growth, Basic Shopify is usually the better move.
Can I change Shopify plans later?
Yes. You can upgrade or downgrade your Shopify plan at any time. Many small businesses start on Basic and upgrade only when the numbers justify it.
Does Shopify charge transaction fees?
Yes. Shopify charges payment processing fees, and additional fees may apply depending on your payment setup. Your costs can vary based on plan and how you accept payments.
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