Overview
David, founder of Stand Your Grounds Coffee Co. is a very busy man. While starting a new coffee shop he also manages other businesses, a home life, and of course everything else that comes with being a functional human being. David knew that for his business to succeed he would need to create an omnichannel strategy where his business could be discovered online but also in-store.
Through one of our referral partners Univest Bank, David was introdfuced to Everyday Web. Together we unpacked David’s needs and also understood his busy schedule. David needed an ecommerce store that sold his bags of coffee that are also available for purchase in-store, and additionally he wanted to create branded merch for Stand Your Grounds.
Problem
David needed to launch an online coffee store and sell branded merchandise, but traditional web agencies quoted upwards of $20,000 a prohibitive cost for a new coffee brand with tight profit margins.
The solution included:
- High Agency Overhead: Most ecommerce web developers required $20K+ minimum commitments, putting a custom site launch out of reach.
- Margin Pressure: Standard payment gateway setups exposed the business to high transaction fees that would quickly eat into thin coffee profit margins.
- Integration Complexity: Setting up custom payment gateways (CyberSource) alongside automated print-on-demand merchandise (Printify) presented complex technical hurdles for a fast launch.
minimum cost quoted by traditional agencies for an enterprise-level ecommerce build.
Without a cost-effective partner, these technical and financial barriers threatened to delay the launch, leaving the brand without a functional online presence to sell products and build early market credibility.
Approach
Everyday Web suggested our Essentials eCommerce package to David, this way he could get the ecommerce store he needed without having to break the bank. Knowing that David wanted to add features like branded merch to the website we realized that Shopify would be a great platform to use since it has a native integration with Printify – creating and selling merch would be a breeze. David also had a payment gateway called CyberSource that he wanted to integrate, since coffee margins can be thin every cent matters, so to install and correctly integrate this payment method we worked closely with David, his bank, and CyberSource to properly integrate this payment method.
This way customers could checkout seamlessly, while David could rest easy knowing he didn’t have to pay exorbitant transaction fees. The site is now live at https://standyourgroundscoffee.com/ and has helped David sell some early orders, showcase his brand, and bring legitimacy to his business in the earliest stage. Everyday Web stood out compared to other agencies that would charge David a minimum of $20K for an ecommerce project. Instead working with Everyday Web on our Essentials eCommerce package enabled Stand Your Grounds Coffee to go from idea to launch within a few weeks at a fraction of the cost of other providers.
The solution included:
- Native Merch Integration: Leveraged Shopify’s native integration with Printify to enable effortless creation, automation, and fulfillment of custom branded apparel.
- Custom Payment Gateway Integration: Worked directly with CyberSource and David’s bank to install and configure a custom payment gateway, reducing exorbitant transaction fees to protect thin coffee margins.
- Seamless Checkout Experience: Engineered a frictionless, secure checkout flow to optimize conversion rates and maximize customer trust from day one.
This streamlined approach allowed Stand Your Grounds Coffee to transition from concept to live store in just a few weeks—delivering instant brand legitimacy and early sales without the $20K+ agency price tag.
Outcome
he customized Shopify build enabled Stand Your Grounds Coffee to go from initial concept to a fully functional, live ecommerce store in just a few weeks.
By integrating custom payment processing and print-on-demand merch fulfillment, David successfully launched his brand, secured early customer orders, and established instant business legitimacy without breaking the bank.
The results were immediate and measurable:
idea-to-launch timeframe
+
cost savings compared to traditional $20K agency quotes
Stand Your Grounds Coffee now operates a scalable online storefront at standyourgroundscoffee.com, driving immediate sales and positioning the business for long-term growth.
Before vs After
The Difference Everyday Web Makes
Traditional Agency / DIY Build
- $20,000+ quotes from traditional agencies
- High payment processing fees shrinking profit margins
- Manual merchandise setup and fulfillment hassles
- Delayed launch timelines and complex tech overhead
Essentials eCommerce Package
- Fraction of traditional agency cost
- CyberSource integrated to protect thin coffee margins
- Printify print-on-demand merch store
- Rapid launch from concept to live in a few weeks